Articles - 2007

Utilize Winter Downtime to create a profitable 2008

Nov 1, 2007 - As the holidays and long winter months quickly approach, December brings many real estate professionals extra time to anticipate their success for the upcoming year. Instead of facing a bleak and potentially slow month of business and leads, utilize this exclusive downtime to your advantage!

Changing for Today's Real Estate Market

Oct 10, 2007 - There are two types of real estate professionals in the field - those who change with the market and those who do not. Which one do you want to be? In today's market, the producing agent will embrace the shift and will find new, innovative ways to get business. Buyers are not knocking on your door anymore and these creative, outside-the-box ideas will help you get the business while restoring the reasons why you became an agent in the first place - independence, excitement, challenge and profit.

Short Sale Advice for Buyers

Interested in adding a new niche to your business? Become the short sale expert in your area! Short sales are becoming a very significant practice in all parts of the country right now and the procedure to successfully sell a short sale is very different from the sales in which you have been accustomed. Short sales are not for the newly-licensed or fly-by-night agents, they are for the patient, seasoned salesperson who plans on helping homeowners in distress for a long period of time.

Staging Secrets that Sell!

Aug 15, 2007 - By David Sobel, Vp Sales, Home Warranty of America - Preparing a home for sale requires a lot more than simply hiring a real estate professional. Staged homes sell faster and for a higher price than non-staged homes translating to more money in commissions for you, happier clients and more business. To sell your client's home the quickest and for the highest price, sellers must be prepared to de-clutter, re-light, scrub and neutralize their home.

The Best Closing Gift Money Could Buy

Jul 1, 2007 - Leaving a lasting impression on your clients doesn't need to take a lot of time or effort on your part. Forget about the Just Moved postcards, magnets, and basket of goodies on closing day. Today's sophisticated and tech-savvy buyers and sellers appreciate closing gifts which are thoughtful, creative, and most importantly, usable.

Opening the door to new clients - the homebuyer seminar

Jun 17, 2007 - By: David Sobel, Vp Sales - In a market where interest rates are low, supply is high, and buyers are few and far between, real estate professionals need to find creative ways to catch new buyers who often come with unlimited referral potential. Homebuyer seminars are an excellent way to increase business while getting your name out in the crowd.

Differentiation Sells Homes Not Marketing

Everyone knows the old adage when it comes to real estate - location, location, location. But when it comes to successfully marketing a listing in a softening market your mantra should be - differentiation, differentiation, differentiation.

Using a Blog to Gain Presence in the Marketplace

Mar 10, 2007 - Blogs hit the news big last year and they are still popping up everywhere. If you haven't kept up with your reading, thousands of big corporations now have a blog to accompany their web site; Teenagers are keeping a daily journal of their oh-so dramatic lives through MySpace and Friendster; business professionals have created a blog to network with others in their field. Have you started your blog yet? A blog, or web log, for short, is an online journal that gives everyone the opportunity to be a writer and publisher. It gives you, the real estate professional, the opportunity to differentiate yourself from the thousands of other agents in your city. If you think that the world of blogging is too technical for you - think again. Blogging is as easy as typing an email or a document in Microsoft Word - and best of all, it is free marketing tool for you.

Defend Yourself! There's No Need to Cut Commission!

Earning a fair commission for a job well done is every real estate professional's right. You have the mortgage to pay and kids to feed, just like everyone else. If you accept to reduce your commission and not earn a profit from your transactions, you will not be able to provide the level of service that your clients deserve. It's not only you and your business that will suffer, but your clients will suffer as well.

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