Articles

What International Home Buyers Want and What You Should Know

RISMEDIA, September 2, 2010—Thanks to some favorable conditions, like perceived value and affordability, international home buyers, especially from Canada, Mexico, China and India are eyeing the U.S. a bit more these days. Over 40% of the international home-buying transactions come from these four countries. And you can capitalize on these buyers more easily than you might think, but first you should learn more about them.

Find Out What Your Clients Really Think of You

Right now, you're thinking this might be a case of "be careful what you wish for." Absolutely not-there's nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning.

One Landing Page Does Not Fit All

Jun 10, 2010 - You've got a great website and plenty of on and offline marketing funneling leads to it. But you're finding your visitors are abandoning your site quickly, and page views and time spent on your site are low. What can you do to convert more of those visitors?

Energy Efficiency Rebate Program

Do your clients know that more than 70% of the energy used in our homes is for appliances, refrigeration, space heating, cooling, and water heating? Replacing old appliances and equipment with those that are ENERGY STAR labeled can help American families save significantly on their utility bills. Each state and territory has selected its own set of ENERGY STAR qualified products to rebate, based on this DOE list of recommended appliances:

Is Yours a Trusted Brand?

Apr 7, 2010 - Brand trust is becoming even more important to business survival today, especially as consumers' use of the Internet continues to escalate. Another big driver is the media and how they pound us all day long with stories of banking scandals and retailers going out of business, to all manner of service industries not delivering on what they promised. Consumer scams are at an all-time high and product quality continues to decline.

Mining Social Media for Competitive Intelligence

Feb 25, 2010 - Whether you run a large corporate real estate firm or you're a local agent, social media outlets can be used to your benefit for more than just their initial intent, making contacts and building relationships. They have now grown sizeable enough to house a treasure trove of fresh competitive information, which can provide you with a better understanding of what your competitors are up to at all times.

Better Branding Through Videos - Create a Distinct Brand Personality

It's a big challenge to create a distinct brand personality if you are an individual entrepreneur or have a small company. But, while there are now many exciting and low-cost ways to accomplish this, using video is one great tool that's easy and has a big impact.

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