By now it is evident that social media has taken over our culture, leaving many real estate agents to wonder how they can fit this burgeoning medium into the scope of their business. With a maturing Gen Y beginning to consider purchasing their first homes, it's important to create brand awareness within this new market.
For agents going after these tech-savvy first-time homebuyers, social media is a great tool to connect you with these potential clients. By social networking, you can align your marketing with the way first-time homebuyers are accessing information. New statistics show that 92% of first-time homebuyers search for houses online and 88% surfed the web for real estate agents, compared to only 28% who perused newspaper and other print listings. There's no denying the importance of social networking for your business. Here's how to make your virtual presence a success:
By participating in the social media boom, you can tap into a whole new generation of buyers and help grow your business in more economical and organic ways.
To provide helpful service with empathy and compassion
To provide comprehensive high-value home warranty coverage.