Leaving a lasting impression on your clients doesn't need to take a lot of time or effort on your part. Forget about the Just Moved postcards, magnets, and basket of goodies on closing day. Today's sophisticated and tech-savvy buyers and sellers appreciate closing gifts which are thoughtful, creative, and most importantly, usable.
Giving a home warranty as your closing gift will not only "WOW" your clients and let them know that you appreciate their business, but it will also decrease the post-sale liability on your end. "Coverage on the home while on the market is important because it takes the liability off of the Realtor and gives (us) a great selling point." said David Flory of RE/MAX Professional Group in Houston, TX.
Many Brokers are now incorporating a new listing procedure into the mix. Agents will have to offer a home warranty as part of their listing procedure and first meet with new buyers. They will be required to document the fact that the sellers or buyers either accept or decline the home warranty offer. This documentation may get you out of a very difficult situation. But wouldn't it be better to avoid a difficult situation all together?
Imagine that your buyer closed on a house and a month later, you get a call from them stating that their heating system stopped working and it would cost $3,000 to fix. You look through their file and sure enough you offered a home warranty to them, but they declined and you have the paperwork to back it up. Your clients will have to pay out of pocket to fix the heating system. By giving a home warranty as a closing gift to all of your clients, this not only will help them out in a time of need, it is also a gift to you. Your closing gift will make you look like a hero in your clients eyes.
What is a home warranty and what does it typically cover? Home Warranties protect against the high costs of home and appliance repair by offering quality home warranty coverage for houses, town homes and condominiums. Most companies cover the same 20 or so items, things such as heating system/furnace, plumbing system, water heater, and electrical system, just to name a few. Some companies then offer a choice of more comprehensive coverage that can cover items like the refrigerator, washer/dryer and Premium upgrades.
The next time you are ready to close on a sale, consider giving your clients the best closing gift money could buy - a home warranty. A home warranty will alleviate post-sale worries and will give you and your clients piece of mind. It serves as a reminder of you and a chance for your clients to talk up your services to their friends all year long.
For more information, please visit www.hwaHomeWarranty.com or call Home Warranty of America 1-888-492-7359.
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To provide comprehensive high-value home warranty coverage.