| Feb 25, 2010 |
Mining Social Media for Competitive Intelligence |
Whether you run a large corporate real estate firm or you're a local agent, social media outlets can be used to your benefit for more than just their initial intent, making contacts and building relationships. They have now grown sizeable enough to house a treasure trove of fresh competitive information, which can provide you with a better understanding of what your competitors are up to at all times. |
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| Feb 25, 2010 |
Better Branding Through Videos - Create a Distinct Brand Personality |
It's a big challenge to create a distinct brand personality if you are an individual entrepreneur or have a small company. But, while there are now many exciting and low-cost ways to accomplish this, using video is one great tool that's easy and has a big impact. |
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| Jan 5, 2010 |
Cultivating Advocates for Your Brand |
Cultivating clients and others to be advocates for your brand takes planning and time, and while you already work on building relationships every day, focusing on specific advocate prospects and activities will enhance your efforts. These brand believers are invaluable as they will promote you to their sphere of influence.
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